James is the co-founder of Polecat. Previously he was Microsoft's Head of Innovation in the UK where he worked with the software development industry, entrepreneurs, investors, academia and the government to help Microsoft build its role as a key enabler for innovation in the UK.

Before that James was responsible for the Public Sector Consultancy Services business for Microsoft in the UK.

Before joining Microsoft, James was one of the youngest senior officers in the Royal Air Force. James holds a Masters Degree in Information Systems and a Bachelors Degree in Optoelectronics from University College London.
 

Bronwyn is the co-founder of Polecat. She believes that people and the way they interact is at the heart of the web industry, and that understanding it, articulating it better and creating some competition around who can do it best will be good for web businesses - and for society.

She has an MA in Development and Anthropology where she focused on the impact of the internet in developing countries and a BA in Theology which trained her in abstract thought, which has proved very useful.

Bronwyn used to be Director of Citizenship at Microsoft UK and before that was Head of Image and Reputation at MSN UK. Bronwyn also counts her many years as waitress as vital in developing stamina.
 

Nikki's experience lies in delivery; be that at individual project level, managing the delivery of multi-million pound programmes or the operational excellence needed to make businesses and organisations successful. Her passion is working within organisations to build awesome teams that are recognised for achieving challenging goals and having fun along the way.

She has been successful in large organisations such as Marks & Spencer, Government and Microsoft and also has performed COO and management consulting roles to help smaller aspiring companies to be equally successful.

Nikki is inspired by the vision of Polecat and has joined the team to make sure it delivers on its promises! 
 

Alex is a web analyst and data protection expert. He is especially interested in helping people to analyse, understand and use complex information to make smart decisions.

He believes that web analytics are currently under-utilised by most organisations but than when used to optimise the quality and effectiveness of online resources they can deliver significantly enhanced value and interest to both users and site owners.

Before joining Polecat, Alex spent seven years at Microsoft, where he was most recently responsible for web analysis and customer privacy protection at MSN UK.

His first online services job was as a writer and web content producer, which he discovered was a lot more fun than working as a database support analyst in the motor industry, even if back in the late 1990s you did have to do a bit of coding to glue it all together.