Polecat is able to offer a range of consultancy-based services to organisations that are interested in understanding how to increase their business performance.

Our services are focussed on these four core areas:

• Social analytics
  We help you to understand the people you depend on (typically employees, customers, investors) and what matters to them.
   
  Using unique face-to-face and remote research tools, we explore the differences between what people say and what they do, what kind of language they respond to, and the true motivations behind the choices they make.
   
  This can uncover unexpected opportunities to capture the imagination of your customers, often at minimal cost, and help you avoid inadvertently investing in programmes that won't appeal to them or deliver the outcomes you want.
  


• Web analytics
  Looking at your web site usage statistics we will assess how people navigate and use your web services, highlighting where the return on investment is best and where there are opportunities for improvement.
   
  We can also provide recommendations or assistance with effective analytics tool deployment and choosing the metrics and targets that will be most appropriate for you.
   
  Whether you choose free-to-use tools such Google Analytics or sophisticated enterprise-class tools such as Omniture SiteCatalyst, we have the experience to help you.
  


• Digital partnerships
  Working with the best partners can be a catalyst for success as you harness the strengths of a complementary team.
   
  Whether you're looking for a charity to support, a revenue-sharing business partnership, or just looking for informal expertise-sharing and networking, we have the contacts to make the right connections.
  


• Optimisation
  Too many projects are quickly forgotten after the report is delivered.
  

  Our optimisation service will integrate the insights from the work streams in our engagement with you intelligently, to create a realistic, implementable plan that can deliver persistent, measurable business benefits.

  Using this insight in the context of your mission and objectives, we can create a scorecard that will give your managers the information they need to monitor and control progress against the plan.

Through the application of our tools, our services and our partner services, organisations gain advantages such as:

• an impact assessment of their web presence today
  
• strategic direction on how to harness digital technologies and partnerhips effectively to make their organisation's vision reality
  
• practical steps they can take to generate stronger relationsips with customers and stakeholders online
  
• the ability to monitor their progress on an ongoing basis

Each engagement is tailored to a client's individual needs and budget.

We work with a very broad range of clients, from some of the world's largest corporations, right through to small companies that have just a handful of employees, as well as a variety of public sector organisations.

For more information or to discuss your specific requirements (with no obligation), please contact us.