Polecat Intelligence Application draws strategic marketing insight for decision-makers in Reputation Management, Brand Management and Corporate Responsibility.
Ref: Reputation Management, Brand and Culture Management and Corporate Responsibility.

The Polecat Intelligence Application generates psychographic profiles of businesses based on their personality, values, attitudes, and interests. The profiles are derived from internal and external data sources such as intranets, blogs, customer feedback, trade press, audio/video, analyst reports, subscriptions.
Ref: sources, competitors, time and date, trends, patterns, themes.

Polecat Intelligence Application derives meaning from unstructured data and works in concert with tactical data like tiered source data, timelines, patterns, web analytics, financial data.
Ref: intranets, blogs, customer feedback, trade press, audio/video, analyst reports, subscriptions.